Wednesday, May 6, 2009

Social media: If you measure it, does it work?

Not more than a handful of years after social media started exploding, the advertising industry is trying to catch up (while the big, truly "social" but not specific networks themselves try to justify their high multiples). But measurement, and consistent measurement in particular, is a start:
IAB Doc Seeks to Nail Down Social Media's ROI - MarketingVOX

1 comment:

Ed Campbell said...

Cripes, Michael - you're overqualified to run Google!

Rock on!