Monday, January 14, 2019

A Picture is Worth 1/1000 of a Word

Maybe it's the amazing cameras in our smartphones? The powerful trend in web design recently has been glorious photographs filling your screen. Beautiful, yes, but!

Google (and Bing) search depends on words.

Alexa, Siri, "Mrs. Google" (as my wife refers to her) -- all respond to words

Look at a search results page. It's hard to find the organic search results, not only because of the ads, but now there are all these new boxes that Google uses to try to answer your question without you ever leaving the page. (Read about the new boxes at SearchEngineLand.)

Q. What's the key word in that paragraph?

A. "question"

So: add a Q&A box on your home page, clearly written and labeled as Q and A. You will have a much better chance of people choosing your site.

People! Use your words.