Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Thursday, August 14, 2014
How are YOU doin'?
Yes, that's me quoting Joey from the long-gone show "Friends" -- and as revived more recently in a very funny cable show called "Episodes," where Matt LeBlanc plays himself, more or less -- and can't get any of the "Friends" to take his calls. And just why am I quoting him? Well, we all want to know how we're doing, and online, swimming in the foggy soup of things that can be tweaked and measured, it's easy to lose sight of goals.
But it's not enough simply to look for more sales or even profit, because it takes doing all the steps of the process well, to achieve the end result. Hence, milestones, and measuring tools.
Here's a list from one of the providers of their own, and many other free tools to see how well you rank against others as well as how well you're progressing against your own goals: http://j.mp/freewebgrades
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