Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Friday, February 28, 2014
Have you filled this position in your startup: "Full-stack marketer"?
Just as you likely have (if it isn't you) a full-stack developer, who can set up a server, plan the database, write the code, link the APIs, integrate a shopping cart and sketch out the HTML, Wilson Peng argues that you need one person on your startup team who can do everything required on the marketing (and sales) side: A/B tests, publicity, SEO, blog content, email copy and maybe even lay out a brochure: http://entrepreneursky.com/startup-needs-full-stack-marketer/
Oh, by the way, I'm that guy, if you're ready to hire!
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