Friday, February 28, 2014

Have you filled this position in your startup: "Full-stack marketer"?

Just as you likely have (if it isn't you) a full-stack developer, who can set up a server, plan the database, write the code, link the APIs, integrate a shopping cart and sketch out the HTML, Wilson Peng argues that you need one person on your startup team who can do everything required on the marketing (and sales) side: A/B tests, publicity, SEO, blog content, email copy and maybe even lay out a brochure: Oh, by the way, I'm that guy, if you're ready to hire!

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