Patterns and depth of social media engagement correlate with financial success

Of course, as ReadWriteWeb points out, correlation does not necessarily equal causation, but it is worth studying Charlene (Groundswell) Li's database and analysis of the top 100 brands and their social media activities at her new site, Engagementdb. Those companies that have focused and deepened their social engagement according to Li's analysis, have made the highest profits, while those least engaged have lost money over the last year or so.