Tuesday, July 28, 2009

The end of "command" for corporations

CIOZone published a review of the state of social media, itself reviewed in corporateeye.com and linked to linkedin.com -- illustrating how things travel. Here's the key quote: “'Like the fall of the Berlin Wall, many observers say we are witnessing the collapse of the command-and-control power of corporate mass marketing.'"

"That’s a much bigger message than 'you can’t afford to ignore Twitter.' That’s the end of the world as we know it."

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