Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Tuesday, June 2, 2009
Great case of web design vs. corporate culture (guess who wins)
Discovered this in the Fastcompany.com email, but here's the direct link: http://dustincurtis.com/dear_american_airlines.html
Labels:
aa.com,
AmericanAirlines,
corporateculture,
curtis,
webdesign
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