Odza Consults: Web | Email | Social Media | SEO | Digital by Michael Odza
Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Sunday, April 9, 2023
Monday, January 14, 2019
A Picture is Worth 1/1000 of a Word
Google (and Bing) search depends on words.
Alexa, Siri, "Mrs. Google" (as my wife refers to her) -- all respond to words
Look at a search results page. It's hard to find the organic search results, not only because of the ads, but now there are all these new boxes that Google uses to try to answer your question without you ever leaving the page. (Read about the new boxes at SearchEngineLand.)
Q. What's the key word in that paragraph?
A. "question"
So: add a Q&A box on your home page, clearly written and labeled as Q and A. You will have a much better chance of people choosing your site.
People! Use your words.
Monday, January 22, 2018
Wednesday, February 24, 2016
Eating my own dog food -- 7 ways to post to your blog more often than once every two years.
Sunday, August 24, 2014
Finally! Good Google news for small local businesses
Before Pigeon, there was a strong chance that searching for pizza restaurants in Boise will return listings for major brands such as Domino’s and Pizza Hut towards the top of the [search engine results page or SERP]. In the post-Pigeon era, search results that are authoritatively local will be more prominently featured … and they will be enhanced with relevant content. Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews and photographs shown on the SERP. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.(Pigeon is the nickname given to the latest Google update of its search algorithm.) This welcome change supports the business case for services such as Yext and boomtime (the one I endorse and represent), that help local businesses with so-called identity marketing.