"That’s a much bigger message than 'you can’t afford to ignore Twitter.' That’s the end of the world as we know it."
Tuesday, July 28, 2009
The end of "command" for corporations
CIOZone published a review of the state of social media, itself reviewed in corporateeye.com and linked to linkedin.com -- illustrating how things travel. Here's the key quote: “'Like the fall of the Berlin Wall, many observers say we are witnessing the collapse of the command-and-control power of corporate mass marketing.'"