Odza Consults: Web | Email | Social Media | SEO | Digital by Michael Odza

Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!

Showing posts with label email. Show all posts

Tuesday, July 28, 2009

E-marketers confess they don't test email campaigns

Very sad news, since it is easy to test, and you get results very quickly. It's a foundation of the innovator's best practice of "fail fast." From directmag: http://tr.im/utPh

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Current and recent projects

Facebook "likes" campaign. Why: communicate directly with increased fan base with minimal payments to Facebook. Goal: To reach critical mass where growth is self-sustaining.
Retail website out of date. Guide new owner through creation of a new site on a simpler, nearly free platform, avoiding the expense of a programmer to fix the elaborate, but poor old one.

Video editing. Client's professional but dull, overlong video on YouTube failed to "ask for the order." Cut it down from 2 minutes to 30 seconds, wrote and added voice-over and inserted still images to ask for the order, and increased response 5-fold.

Books I like

Ambient Findability by Peter Morville
Bang! by Linda Thaler
Blown to Bits by Philip Evans and Thomas Wurster
Building a Bridge to the Eighteenth Century by Neil Postman
Business Model Generation by Alexander Osterwalder & Yves Pigneur
Content Rules by Ann Handley & C.C. Chapman
Convergence Culture by Henry Jenkins
Cradle to Cradle by William McDonough and Michael Braungart
Deep Economy by Bill McKibben
Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love by Paul Allen Smethers, Alastair France
Fooled by Randomness by Nassim Nicholas Taleb
Four Days with Dr. Deming by Willam Latzko and David Saunders
Game-Changer by A.G. Lafley and Ram Charan
Getting Things Done by David Allen
Groundswell by Charlene Li and Josh Berkoff
Head First PMP by Jennifer Greene & Andrew Stellman
Joel on Software, by Joel Spolsky
Mistakes Were Made (But Not By Me) by Carol Tavris & Elliot Aronson
Natural Capitalism by Paul Hawken, Amory Lovins and L. Hunter Lovins
Open Leadership by Charlene Li
Our Iceberg is Melting: Changing and Succeeding Under Any Conditions, by John Kotter and Holger Rathgeber
Persuasive Technology by B.J. Fogg
Reality is Broken by Jane McGonigal
Revolutionizing Product Development by Steven Wheelwright and Kim Clark
Secrets of the Moneylab by Marina Krakovsky & Kay-Yut
Small Pieces, Loosely Joined, by David Weinberger
Strategy is Destiny by Robert Burgelmann
Super Crunchers by Ian Ayres
The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
The Best Software Writing I, edited by Joel Spolsky
The Black Swan by Nassim Nicholas Taleb
The Blue Ocean Strategy by Chan Kim and Renee Mauborgne
The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
The Design of Everyday Things, Turn Signals are the Facial Expressions of Automobiles, Emotional Design, etc. by Donald Norman
The Education of Millionaires by Michael Ellsberg
The Future of Management by Gary Hamel
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition), by Alan Cooper
The Innovator’s Dilemma, The Innovator’s Solution, and Seeing What’s Next by Clayton Christensen, et al.
The Long Tail by Chris Anderson
The Mythical Man-Month, 20th Anniv. edition, by Frederick Brooks
The Myths of Innovation, by Scott Berkun
The Social Life of Information by John Seely Brown and Paul Duguid
Visualizing Quantitative Information, Envisioning Information and Visual Explanations by Edward Tufte
Where Good Ideas Come From by Steven Johnson
Why We Buy: The Science of Shopping by Paco Underhill

Odza Consults: Web | Email | Social Media | SEO | Digital by Michael Odza

Tuesday, July 28, 2009

E-marketers confess they don't test email campaigns

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