Business Insider has studied how people use different social networks, and gives suggestions and examples of how companies should vary their approach for each network.
Of course, for small businesses, it's difficult to make the time to participate in any of them, much less all of them, so these tips will come as a relief. They will help you make informed choices of which platforms to select, and which to ignore, at least for now. depending on the nature of your business, and what mental/emotional state your customers are in when they're ready to consider your products or services.
For example, people use Instagram in a light mood. The report says, "To heighten specific qualities about your product or service, share photos of your product in action, or in an appealing environment. This can also include "behind-the-scenes" looks at how products are made, or simply a look at the company and people behind the brand."
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