Saturday, September 18, 2010

Advertising IS (local) news -- if done right

Gordon Borrell, one of the wise men (I deliberately omit "old") of media new and old, points out that a century-old saying is just as, if not even truer in our mobile, drive-by news world. And wouldn't you know it, one of the supposed dying icons of print advertising, Yellowbook, is trying a quick follow of the leader Groupon, with Can't help myself: when do you think newspapers will figure out that this might work?

Borrell Associates, Inc: Local Interactive & Online Advertising Research and Consulting

1 comment:

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