Thursday, February 25, 2010

Sometimes Social Media Does Trump Email - MarketingVOX

Sometimes Social Media Does Trump Email - MarketingVOX ...and sometimes it doesn't! As one of the surveys quoted points out, we need email addresses even to get on a social network -- and then the social network generates an awful lot of email notifications to us. I'm still of the opinion that in general (but not always) Facebook is best for issues that concern people in their daily, personal lives, mostly on the fun side of life: gossip, family, entertainment -- although other topics are certainly creeping in. If your product or service can connect to the conversations your target audience is having on Facebook in some subtle way, great. If not, listen more and push less. An example: a garden supply center realized that FB ads targeted to their local market were very cheap. But how many people are talking about their gardens on FB? If you look for groups, you'll find very few, with very low membership. Garden talk goes on, but not on FB. The campaign, cheap as it was, didn't work, and was soon pulled.

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