Michael Odza consults: online strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies.
Tuesday, October 27, 2009
What do you mean, you're not measuring your social media ROI?
Christina Warren refers to a study that says 84% of social media initiatives do not include any measurement! That was last month. Now she has a very complete guide.