Michael Odza consults: online strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies.
Wednesday, June 24, 2009
B2B marketing is harder than B2C
As Kyle Flaherty writes, that's because it's not actually businesses talking to each other, it's many specific people representing or working in businesses talking to each other, sometimes in serial fashion. Blog is engageinpr.com