Odza Consults: Web | Email | Social Media | SEO | Digital by Michael Odza

Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!

Monday, January 22, 2018

Biannual reminder to self: post more often!

See below for details.
Posted by Michael Odza, Digital Marketing Consultant at 8:28 AM No comments:
Newer Posts Older Posts Home
Subscribe to: Posts (Atom)

Call or write now!

Michael Odza
email: modza@odzaconsults.com
mobile: 505-470-1241
Odza Consults
889 Los Lovatos Road
Santa Fe, NM 87501

Major Social & Internet Icons

Major Social & Internet Icons
Are you using all of these to build your business?

Current and recent projects


  • Facebook "likes" campaign. Why: communicate directly with increased fan base with minimal payments to Facebook. Goal: To reach critical mass where growth is self-sustaining.
  • Retail website out of date. Guide new owner through creation of a new site on a simpler, nearly free platform, avoiding the expense of a programmer to fix the elaborate, but poor old one.

  • Video editing. Client's professional but dull, overlong video on YouTube failed to "ask for the order." Cut it down from 2 minutes to 30 seconds, wrote and added voice-over and inserted still images to ask for the order, and increased response 5-fold.

ShareThis

About Me

Michael Odza, Digital Marketing Consultant
View my complete profile

Subscribe To

Posts
Atom
Posts
All Comments
Atom
All Comments

Blog Archive

  • ►  2023 (1)
    • ►  April (1)
  • ►  2019 (1)
    • ►  January (1)
  • ▼  2018 (1)
    • ▼  January (1)
      • Biannual reminder to self: post more often!
  • ►  2016 (1)
    • ►  February (1)
  • ►  2014 (6)
    • ►  August (2)
    • ►  February (3)
    • ►  January (1)
  • ►  2013 (12)
    • ►  December (1)
    • ►  November (1)
    • ►  October (1)
    • ►  September (1)
    • ►  August (2)
    • ►  June (5)
    • ►  May (1)
  • ►  2012 (9)
    • ►  November (2)
    • ►  October (6)
    • ►  September (1)
  • ►  2010 (13)
    • ►  December (1)
    • ►  October (1)
    • ►  September (2)
    • ►  June (2)
    • ►  March (3)
    • ►  February (2)
    • ►  January (2)
  • ►  2009 (19)
    • ►  November (2)
    • ►  October (1)
    • ►  September (2)
    • ►  August (3)
    • ►  July (5)
    • ►  June (3)
    • ►  May (3)
  • ►  2008 (4)
    • ►  October (2)
    • ►  September (1)
    • ►  August (1)

Buy these - I did!

Books I like

  • Ambient Findability by Peter Morville
  • Bang! by Linda Thaler
  • Blown to Bits by Philip Evans and Thomas Wurster
  • Building a Bridge to the Eighteenth Century by Neil Postman
  • Business Model Generation by Alexander Osterwalder & Yves Pigneur
  • Content Rules by Ann Handley & C.C. Chapman
  • Convergence Culture by Henry Jenkins
  • Cradle to Cradle by William McDonough and Michael Braungart
  • Deep Economy by Bill McKibben
  • Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love by Paul Allen Smethers, Alastair France
  • Fooled by Randomness by Nassim Nicholas Taleb
  • Four Days with Dr. Deming by Willam Latzko and David Saunders
  • Game-Changer by A.G. Lafley and Ram Charan
  • Getting Things Done by David Allen
  • Groundswell by Charlene Li and Josh Berkoff
  • Head First PMP by Jennifer Greene & Andrew Stellman
  • Joel on Software, by Joel Spolsky
  • Mistakes Were Made (But Not By Me) by Carol Tavris & Elliot Aronson
  • Natural Capitalism by Paul Hawken, Amory Lovins and L. Hunter Lovins
  • Open Leadership by Charlene Li
  • Our Iceberg is Melting: Changing and Succeeding Under Any Conditions, by John Kotter and Holger Rathgeber
  • Persuasive Technology by B.J. Fogg
  • Reality is Broken by Jane McGonigal
  • Revolutionizing Product Development by Steven Wheelwright and Kim Clark
  • Secrets of the Moneylab by Marina Krakovsky & Kay-Yut
  • Small Pieces, Loosely Joined, by David Weinberger
  • Strategy is Destiny by Robert Burgelmann
  • Super Crunchers by Ian Ayres
  • The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
  • The Best Software Writing I, edited by Joel Spolsky
  • The Black Swan by Nassim Nicholas Taleb
  • The Blue Ocean Strategy by Chan Kim and Renee Mauborgne
  • The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
  • The Design of Everyday Things, Turn Signals are the Facial Expressions of Automobiles, Emotional Design, etc. by Donald Norman
  • The Education of Millionaires by Michael Ellsberg
  • The Future of Management by Gary Hamel
  • The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition), by Alan Cooper
  • The Innovator’s Dilemma, The Innovator’s Solution, and Seeing What’s Next by Clayton Christensen, et al.
  • The Long Tail by Chris Anderson
  • The Mythical Man-Month, 20th Anniv. edition, by Frederick Brooks
  • The Myths of Innovation, by Scott Berkun
  • The Social Life of Information by John Seely Brown and Paul Duguid
  • Visualizing Quantitative Information, Envisioning Information and Visual Explanations by Edward Tufte
  • Where Good Ideas Come From by Steven Johnson
  • Why We Buy: The Science of Shopping by Paco Underhill

Followers

SmartViper

Join Prime -- I did!

Join Amazon Prime - Watch Over 40,000 Movies

MobilizingUSA mobile edition

Contents copyright 2009-2012 Michael Odza. Picture Window theme. Powered by Blogger.