Alternative ad brokers/scouts can place your ad on numerous small but targeted sites, for pennies per keyword, vs. dollars per through Google Adwords. Doesn't really replace the search results page positioning, but as long as you're getting business at an excellent ROI, do you care?
The $20 ad campaign: small businesses find alternatives to Google AdWords — paidContent:
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Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Wednesday, November 7, 2012
Monday, November 5, 2012
How To Go Viral (almost true)
Actually, they'll probably succeed...This is a parody for all those of us who report to pointy-haired bosses who say, "Make this go viral." Not sure the phb will get it, though, so be careful in sharing this!
News Talk 610 CKTB :: How To Go Viral - Larry Fedoruk :: Larry Fedoruk Blog:
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News Talk 610 CKTB :: How To Go Viral - Larry Fedoruk :: Larry Fedoruk Blog:
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