I was in Italy during Ad Week this year, but it must have been a treat to see the new advertising man/CEO of Twitter on stage with Facebook and Google. The days of dismissing the web as a time-waster (banned from offices in the early 90s), Google as a "mere" utility, Facebook as a time-waster and now Twitter as the latest to disappoint naysayers, are gone. There will be stumbles no doubt, but it's time for marketers to accept that some fads fade, but others grow and take over.
Twitter, After Number of Users Surges, Turns to Ads - NYTimes.com
