By way of customizable news-gatherer socialmedian.com, from WebWorkerDaily.com comes this sage advice from yet another link (but you'll have to find it by going to the WWD link): Don't neglect your blog for lesser tools.
Michael Odza consults: digital strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies. Too many websites are beautiful, but don't meet your business objectives (profit). Michael gets it!
Sunday, August 23, 2009
Friday, August 14, 2009
EU study: 20% might pay for content online
George Gilder promised and heralded it; the authors of "Blown to Bits" and "The Innovators Dilemma" warned about it close to ten years ago now; Chris Anderson has explained it in "The Long Tail" and now in "Free:" When the cost of a product and service decline rapidly, a couple of things are pretty likely to happen: new players will enter the market, unburdened by legacy cost structures and business practices (including past success); prices will fall, incumbents will suffer, and new business models will emerge. Nowhere has this been more dramatic and public than in the media industries I've worked in and around for almost all of my careers: books, music and movie delivery (MTV, Showtime, Movie Channel); consumer electronics (remember the Sony Walkman?); subscription newsletter; newspapers... Two items today are only the most recent among many to address this: Jeremiah Owyang's commentary on the first Cisco Eos contract with the big Hollywood media brands: http://bit.ly/ynaV3 and the European Union's large survey and report that, among other things, notes that P2P technology is not the reason media companies have lost sales. As I tweeted a few minutes ago, it's the business model, stupid (thanks to James Carville for the appropriation).
Wednesday, August 5, 2009
Great market opportunity: Two-thirds of Young People in EC might pay...
A new study has the wrong end of the stick as its headline: "Third of Young People Won't Pay for Online Content." More good news in the study, throughout, but remember, in this paidcontent summary, to take the other side of each statistic.
Subscribe to:
Posts (Atom)