My interests span: helping spread sustainability practices for profit using my interactive, social network, news, marketing and analytic abilities; editing/writing about science for the general public; statistical analysis, especially of intangibles such as quality of customer experience; evangelizing innovation approaches within companies; project management and 'getting things done.'
Goal-focused, with “peripheral vision”
Sponge for knowledge and trends, thought leader in online news and communication, revenue and business strategies
Rare balance of creative, analytic, strategic, sales, project management and presentation skills
Project management success across multiple departments
Consultative, ego-free approach to team or client management.
I’m passionate about technology, customers, reading and writing -- in all media -- and fighting global warming.
Specialties:
technology commercialization via patent licensing, spinoff company formation; public relations; online community/social network-building; online advertising strategy and sales; metrics analysis; survey design; customer soothing and service; disruptive innovation strategies; Excel spreadsheets, deep familiarity with value and constraints of Web tools: HTML, Photoshop, MySQL, PHP, JavaScript, content management and ad management systems.
Online strategy and execution for organizations: client needs analysis, core business analysis, shifting the core, customer base profile surveys and focus groups, directed brainstorming and 'Blue Ocean Strategy' development. Private-label social networks, advertising sales strategy, e-commerce, online marketing, cross-media integrated marketing and branding, survey design and interpretation, project management. Assessing profit opportunities in reducing carbon footprint and/or marketing products and services that combat global warming:
