Thursday, October 25, 2012

Free Tool to Audit Your Google Adwords Now That Policy Has Tightened

The updates aren't that serious -- no poor spelling or grammar, ads must relate to content of page, and a few others, but Wordstream suggests you take advantage of the update to see whether your PPC ads are targeting low value keywords, wasted spend on negative keywords and a few other factors.
Google's AdWords Policy Update: What SMBs Need to Know | WordStream:

'via Blog this'

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