Tuesday, March 30, 2010
A research firm with the great name Psychster has answered the question, at least for now. They tested seven different types, on their client's site allrecipes.com, and on Facebook: brand profile pages with fans and without, widgets you can give to your friends or get, banner ads, newsletters, and sponsored content.
Spoiler alert: ads that matched the site they were on performed best, regardless of type! And engagement, at least as measured as propensity to interact with the ad, seemed not as likely to generate buying intent.
MediaPost Publications What Type Of Social Media Ads Are The Most Effective? 03/30/2010