Friday, February 28, 2014

Have you filled this position in your startup: "Full-stack marketer"?

Just as you likely have (if it isn't you) a full-stack developer, who can set up a server, plan the database, write the code, link the APIs, integrate a shopping cart and sketch out the HTML, Wilson Peng argues that you need one person on your startup team who can do everything required on the marketing (and sales) side: A/B tests, publicity, SEO, blog content, email copy and maybe even lay out a brochure: http://entrepreneursky.com/startup-needs-full-stack-marketer/ Oh, by the way, I'm that guy, if you're ready to hire!

Thursday, February 13, 2014

4 Big Reasons to Overhaul Your Social-Media Marketing in 2014 | Inc.com

Overhaul...or (the shame!) start. Excellent quick review of the case for small businesses to pay attention to social media this year.



4 Big Reasons to Overhaul Your Social-Media Marketing in 2014 | Inc.com:



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Monday, February 10, 2014

Why is Facebook giving away its new Interaction Design tool?

Fast Company's decision to focus on design as a fundamental of modern business has led to some fascinating insights into business practices. I particularly recommend this piece by Mark Wilson, about the elegant and easy tool Facebook first designed for itself. The reason for giving it away, of course, is to encourage the creation of ever more engaging content by its billion-plus users.



Facebook Develops A Photoshop For Interaction Design, And It's Free For Anyone To Use | Co.Design | business + design:



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