Jonathan Salem Baskin makes a very good point: "Purpose, legitimacy and direction are core drivers of conversations, whatever the medium." Too many social media campaigns are merely clever, but not really rooted in a relationship to the product or service.
Thursday, June 10, 2010
What We Can Learn From Alien Hunters - Advertising Age - CMO Strategy
Wednesday, June 9, 2010
12 sites that "get" it -- good models
Lori Luechtefeld at iMediaConnection explains what makes each of these sites so good at what they're trying to do. Levi's has gone so far as to remake its site using Facebook lingo, for example.
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