Michael Odza consults: online strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies.
Wednesday, February 24, 2010
How NOT to use the web
Top of an email I received today:
"Thank you for your request to ABC News.
To submit a story idea to one of the ABC News shows listed below, write a single page letter including your name, phone number, and address. Include photocopies of backup information. On the outside of the envelope, write "Story Idea." If a producer is interested in your story, he/she will contact you. Here are the show addresses:"
And you won't be surprised at this point to know that the addresses were all "bricks" -- no email, Twitter, chat, video... NBC (MSNBC.com), Foxnews.com and CBSNews.com also have the typical "contact us" link in the footer, but different things happen when you have the patience to scroll all the way down -- a very long way for Fox News. NBC and CBS give you the usual email form -- NBC devotes a whole page to the various shows, while CBS hides them in a dropdown list for the email form. But if you find and click the "contact us" link for Fox News, here's the nice welcome you get:
"We want YOUR input! Tell us what you love, tell us what you hate ... just don't keep it to yourself! As a FOX Fan, you'll have a unique opportunity to make your voice heard and affect change at FNC. Below, you'll find a few ways to contact us. BUT, if you're more of a phone person, you can call us at 1-888-369-4762."
If only they put that at the top of the home page, I'd be more inclined to believe them.