Michael Odza consults: online strategy, execution and tutorials on web site usability and design, SEO (search engine optimization) and paid search engine marketing (SEM), email marketing, lead generation, content, inbound marketing, social media for business (even b-to-b), KPIs and metrics, with real-world case studies.
Tuesday, July 28, 2009
E-marketers confess they don't test email campaigns
Very sad news, since it is easy to test, and you get results very quickly. It's a foundation of the innovator's best practice of "fail fast." From directmag: http://tr.im/utPh