Monday, July 6, 2009
Can your business afford not to offer "free" as a price?
Chris Anderson of Wired has long promoted this idea, and now his book is about to be published -- July 7th, at a price, and in the days following, to show his consistency and perhaps prove his point, free, in various forms. One example is in England, where an abridged version is available for free along side the hardbound unabridged edition. The paperback is sponsored by Adobe, which itself is a couple of years into its "freemium" business model: free, quite functional online versions of expensive software otherwise available for a price. Where might you apply it in your business?